Topic
Marketing
S01E19 • Social Media’s News Takeover
Podcast
This episode, inspired by The New News Feed: Social Media’s News Takeover, explores how social platforms have fundamentally transformed news consumption.
S01E20• The Rise of Polyworking in Marketing
Podcast
This episode, inspired by The Polyworking Marketer: Navigating Growth in a Multi-Skilled World, explores how today’s marketers are evolving into hybrid operators — part strategist, part creator, part analyst.
S01E07 • Generations and Marketing Personas: Crafting Strategies That Resonate
Podcast
In this episode, also analysed in a detailed article at the GrowthRocks Blog, we break down the powerful interplay between generational traits and marketing personas.
S01E18 • Growth Hacking Was Never a Trend.
Podcast
This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making.
S01E11 • Is blogging dying?
Podcast
There’s a question floating around marketing circles: is blogging still worth it, or has it lost its impact? In this episode, we unpack the key points from GrowthRocks’ article “Is Blogging Dying?” and take a closer look at what’s actually changing in the content landscape.
S01E10 • Guest blogging is dead
Podcast
What if guest blogging didn’t die—it evolved? In this episode, inspired by GrowthRocks’ article "Guest Blogging is Dead." we explore the deeper shifts behind this once-powerful content strategy.
S01E01 • Democratizing Innovation
Podcast
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
S01E16 • Growth Hacking vs. Tranditional Digital Marketing
Podcast
Forget what you know about marketing. This isn’t about fluffy KPIs, siloed campaigns, or chasing vanity metrics.
S01E33 • The Core Reality and Your Hero Diagram
Podcast
In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill.
S01E24 • How Betting on the Future Made Us Stronger Today
Podcast
This episode, inspired by How Betting on the Future Made Us Stronger Today, explores how taking bold, forward-facing risks can reshape a company’s DNA—from reactive to resilient, from uncertain to unstoppable.
S01E27 • Welcome to the Era of Story-Driven Brands
Podcast
This episode, inspired by The Rise of Story-Driven Brands, explores why story—not strategy decks or feature lists—is becoming the most powerful asset in modern branding.
Principles of Growth Hunting
Cheatsheet · Template
We have decoded the "Principles of Growth Hunting" which illustrate the foundational strategies for driving growth within a team or organization.
Part 2: The Unfair Advantage – The Importance of Strategy and Growth Machine in Marketing
Webinar Recordings
In this webinar, the speakers discuss two important topics related to business positioning and growth through marketing. They emphasize the importance of having a well-defined strategy and executing it through a growth machine to create an unfair advantage in the market.
Creativity Quiz
Quiz
Find out if you're spending good money on bad marketing.
Inbound Marketing Canvas
Canvas
The Inbound Marketing Canvas is a strategic framework specifically designed for marketers to architect and refine their inbound marketing strategies. It provides marketers with a robust, structured approach to creating and managing content that attracts, engages, and delights customers, ultimately driving organic traffic and conversions
S02E03 • Interview: If You Are Good, AI Will Make You Better; but If You Are Bad ...
Interview · Podcast
In this eye-opening episode, Theo Moulos, CEO of GrowthRocks, dives deep into AI's transformative power and challenges in digital marketing.
S02E01 • Interview: From Growth Hacking to AI
Podcast · Interview
In this episode, we sit down with Theo Moulos (CEO of GrowthRocks), a seasoned expert with a unique, diversified background. Discover how this diverse foundation led to the creation of GrowthRocks and how "growth hacking" became the perfect framework to combine strategy, technology, and creativity.
Growth Hacking Strategy – Growth Pillars & Metrics
Template
These templates can be used to create your own Growth Recipe. They include several sections that outline various pillars and metrics associated with a growth hacking strategy.
Growth Plan Performance Template
Cheatsheet · Template
A detailed monthly plan for customer acquisition and engagement. It helps you to analyse your funnel as well as the channels such as Paid Media, SEO, Influencers, etc., and tracks the total number of leads generated from each channel.
Recruit a Growth Hacker
Quiz
This Quiz is a resource for recruiting a growth hacker. It outlines various skills and knowledge areas pertinent to growth hacking. These criteria are part of an evaluation for assessing potential growth hacker candidates for recruitment.
S01E30 • The War of (Mood) Boards
Podcast
This article, Mixboard: The Ultimate Startup Dashboard for Growth Teams, explores how startups can centralize their growth data, experiments, and insights in one powerful visual hub