Share of Voice
SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
Topics
What is SOV?+
SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
Do all platforms calculate SOV the same way?+
No, that's the way Ahrefs calculates SOV
What influences SOV?+
Four parameters: (a) the keywords you track, (b) the total clicks they get per month, (c) the clicks resulting to your website, and (d) the CTR curve which is actually the positions of your keywords