Signal-Based Marketing

That repeated behavior can be a strong intent signal. Instead of treating that visitor like everyone else, you could trigger a more relevant response—such as a personalized email, targeted ad, sales outreach, or useful comparison content. Signal-Based Marketing is about recognizing these moments and responding while interest is high.

Not quite. Retargeting usually responds to a specific action, such as visiting a website. Signal-Based Marketing looks at a broader combination of behaviors and events to understand intent, then uses those insights to decide who to engage, when, and with what message.

Not every interaction carries the same weight. Repeated website visits, viewing pricing or comparison pages, requesting a demo, engaging with product-focused content, or returning after a period of inactivity can all indicate stronger intent. The key is combining signals rather than treating every click as buying intent.

Absolutely. Start with signals you already have: email engagement, website behavior, abandoned carts, repeat visits, demo requests, or CRM activity. Even simple automations based on these actions can make your marketing more timely and relevant.

Treating every signal as an invitation to sell. Someone reading a blog post isn't necessarily ready for a sales call. The goal is to understand what the behavior suggests and respond appropriately—sometimes that means selling, but often it means providing the next useful piece of information.