Last Interaction Model
The Last Interaction model attributes 100% of the conversion value to the last channel with which the customer interacted before buying or converting.
Topics
What is the Last Interaction Model (on attribution)?+
The Last Interaction model attributes 100% of the conversion value to the last channel with which the customer interacted before buying or converting.
When the Last interaction Model is useful?+
If your ads and campaigns are designed to attract people at the moment of purchase, or your business is primarily transactional with a sales cycle that does not involve a consideration phase, the Last Interaction model may be appropriate.