First Interaction model
The First Interaction model attributes 100% of the conversion value to the first channel with which the customer interacted.
Topics
What is First interaction model (on attribution)?+
The First Interaction model attributes 100% of the conversion value to the first channel with which the customer interacted.
When it's useful to have attribution based on FIM?+
This model is appropriate if you run ads or campaigns to create initial awareness. For example, if your brand is not well known, you may place a premium on the keywords or channels that first exposed customers to the brand.