S01E18 • Growth Hacking Was Never a Trend.

This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making.

It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth. Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but rather indicates its integration into mainstream business strategies. In essence, growth hacking has become a standard practice, not a passing fad. In a world where marketing buzzwords come and go, isn't it reassuring to know that some strategies, like growth hacking, endure because they deliver real results?