Topic
Strategy
How to Build a Micro-Monopoly
Ebook
What is a micro-monopoly? The ability to extent the scope of your product or services by building a set of properties (of any kind) to serve an extended audience or a directly /indirectly related business need. It’s like having a company, but building a set of other companies around the main one that sells similar products or different products to similar customers
S01E35 • FAQ Content Is More Important Than Ever.
Podcast
Instead of celebrating or mourning the deprecation of rich snippets, this piece reframes the death of FAQ schema as a call to arms for digital marketers and webmasters to reclaim topical authority in an AI-driven search ecosystem.
S01E22 • Is Informational Content Needed
Podcast
This episode, inspired by Is Informational Content Still Needed in 2024?, explores the evolving role of educational content in a digital world dominated by AI tools, zero-click searches, and shrinking attention spans.
S01E14 • Growth Hacker: Navigating Career Transitions
Podcast
What does a growth hacker do when it’s their own career that needs hacking? In this episode, we follow the journey of Teo Moulos—CEO of GrowthRocks—as he reflects on navigating professional pivots, embracing uncertainty, and turning transition into transformation.
S01E29 • Growth Hacking: The Playbook for Non-Tech Founders
Podcast
This podcast Growth Hacking: The Playbook for Non-Tech Founders turns the spotlight away from fancy growth-hacker jargon and toward something more vital: how non-technical founders can actually build growth ethically, systematically, and without a developer for every experiment.
S01E07 • Generations and Marketing Personas: Crafting Strategies That Resonate
Podcast
In this episode, also analysed in a detailed article at the GrowthRocks Blog, we break down the powerful interplay between generational traits and marketing personas.
S01E06 • Mastering Content Planning with 15 Powerful Triggers
Podcast
In this episode, we uncover the 15 essential triggers that will transform your approach to creating a content calendar.
S01E16 • Growth Hacking vs. Tranditional Digital Marketing
Podcast
Forget what you know about marketing. This isn’t about fluffy KPIs, siloed campaigns, or chasing vanity metrics.
S01E33 • The Core Reality and Your Hero Diagram
Podcast
In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill.
S01E26 • The 3 Growth Forces: Why Some Scale and Others Stall
Podcast
This episode, inspired by The 3 Growth Forces: Why Some Scale and Others Stall, unpacks the deeper mechanics behind business growth—and why momentum alone isn’t enough.
S01E21 • Pricing Strategy for High-Ticket SaaS With Low Churn
Podcast
This episode, inspired by High-Ticket SaaS Pricing Strategy: How to Sell Big Without Breaking Trust, explores the psychology, positioning, and precision behind selling premium-priced software in a competitive market.
S01E23 • AI mode – All you need to know
Podcast
This episode, inspired by AI Mode: All You Need to Know, unpacks how AI tools are shifting from being assistants to becoming default operating modes for marketers, creators, and tech teams
S01E24 • How Betting on the Future Made Us Stronger Today
Podcast
This episode, inspired by How Betting on the Future Made Us Stronger Today, explores how taking bold, forward-facing risks can reshape a company’s DNA—from reactive to resilient, from uncertain to unstoppable.
S01E31 • Turning AI Designs into Branded Elements
Podcast
This episode, “Turning AI Designs into Branded Elements”, explores how brands can move beyond simply generating visuals with AI and instead transform those raw outputs into meaningful, on-brand assets
S01E32 • Grow Fast, Stay Safe: The Startup Guide to Security That Scales
Podcast
This article, “Startup Security: How to Protect Your Data, Your Users, and Your Future,” breaks down the often-ignored but absolutely critical security foundations every startup needs from day one.
Part 2: The Unfair Advantage – The Importance of Strategy and Growth Machine in Marketing
Webinar Recordings
In this webinar, the speakers discuss two important topics related to business positioning and growth through marketing. They emphasize the importance of having a well-defined strategy and executing it through a growth machine to create an unfair advantage in the market.
S01E04 • Selecting the AI Approach for Data Analysis
Podcast
In this episode, we speak about this blog post from GrowthRocks that explores how different AI approaches—econometrics, generative AI, deep learning, and rule-based automation—can be used in marketing data analysis.
Growth Engineering Canvas
Canvas · Playbook
Looking a proper guide to drive your Growth Efforts? Get the "Growth Engineering Canvas filled with ideas". A full playbook is now publicly available * * You will receive a canvas in two (2) versions: (a) Empty and (b) filled with examples and a day after a full 32-pages playbook detailed document explaining everything on how this canvas works and giving you ideas and inspiration to fill-in yours
S01E13 • AI: Addressing The Elephant In The Room
Podcast
As artificial intelligence becomes more embedded in how we work, market, and create are we truly in control of it, or are we adapting ourselves to fit its logic?
Recruit a Growth Hacker
Quiz
This Quiz is a resource for recruiting a growth hacker. It outlines various skills and knowledge areas pertinent to growth hacking. These criteria are part of an evaluation for assessing potential growth hacker candidates for recruitment.