"A three-month prelaunch marketing campaign for goodbash, a regional marketplace in development."
Key challenges included: (1) prelaunch timing with product still under development, (2) balancing demand and supply across regional markets, (3) attracting two distinct audiences (B2B providers and B2C buyers) with a single campaign, (4) limited opportunity for high-spend spenders, requiring precise targeting, and (5) creating a scalable lead-generation mechanism that could inform onboarding and product roadmap.
We implemented a regional, multi-channel prelaunch program designed to attract both sides of the marketplace. Tactics included regionally tailored landing pages for providers and clients, highly targeted messaging aligned to value propositions for each segment, and a nurture workflow that moved leads through qualification, engagement and conversion. The campaign ran in two months of active lead-gen, with rigorous segmentation, lead scoring, and follow-up touches to build a pipeline ahead of product launch.
Results: 3,890 qualified leads generated across both segments (providers and clients) in two months, with highly targeted engagement rather than high-spend prospects. The initiative delivered actionable regional demand insights and a ready-to-onboard audience to support product validation and go-to-market planning.
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