About
Theodore has 20 years of experience running successful and profitable software products. In his free time, he coaches and consults startups. His career includes managerial posts for companies in the UK and abroad, and he has significant skills in intrapreneurship and entrepreneurship.
Expertise
Library
Articles by Theodore Moulos
De-risking Growth Marketing: The Growth Machine
After transformed all of our marketing processes, strategies, and tactics into a standardized, replicable productized service named "The Growth Machine".
Why You're Losing Money if Google Rankings Are Your Only Focus: The Untold SEO Truth!
People aren't exclusively using Google for their search needs; focusing solely on Google's rankings is just one avenue for enhancing your business's discoverability and visibility.
Nailing Amazon SEO
In today’s fast-paced digital age, and besides nailing SEO on Google, mastering Amazon SEO isn’t just an advantage—it’s a necessity.
The 7 Major Benefits of Custom-made Mobile App Development
While developing a custom mobile app requires an upfront investment, it comes with some benefits you might want to know.
Growth Hacking for Big Companies
Traditionally, growth hacking is related to the SaaS startup world. But what does growth hacking have to offer to big companies?
Pawsing for Thought: How AI is Transforming Our World
AI is changing our world, indeed but most importantly it's forcing us, humans, to upskill and adapt to new technologies and ways of working. AI is driving a shift in the skills that are required for success in the workforce.
10 Reasons Why Startups Fail: Errors and Red Flags
It's no secret that 9 out of 10 startups fail. If you have a startup or working for one, what can you do different?
The Complete Step-by-Step Guide to Email Outreach
An email outreach campaign requires some steps to become successful. This read will guide you through all the phases you need to know.
The 19 Traction Channels for Extraordinary Growth
The lack of enough traction channels is pretty costly for every business. Here are the 19 traction channels you need to know about.
Developing a New Internal Project = Developing Our Team
Developing our employees through a Zoom course is one thing. Developing them through a side-project with tangible tasks is a different beast.
A Full Guide to Buyer Persona + Buyer Persona Template
How is a buyer persona different from a target audience? And how can you make one? Here's the Complete Guide + Buyer Persona Template.
We Are A 100% Remote Agency. These Are Our Remote Working Tools
With the recent coronavirus pandemic, remote work is now en vogue. And so are many remote working tools. So here are the tools we use!
Email Deliverability: Addressing the Elephant in the Room
If you are looking to land in your recipients'' Inbox instead of their Spambox, you should learn how to maximize email deliverability.
What is RevOps And How it Can Change Your Business
Is Revenue Operations (RevOps) just another buzzword from the West Coast tech-heads or just another word for sales ops? Here's the complete guide to RevOps.
Email Hunter (Hunter.io): How to Find Any Email Address
Email Hunter (Hunter.io) gives you a superpower: the power to find anyone's email address. This is the complete guide to Email Hunter.
iOS 14.5 vs Facebook Ads: How Bad Is It?
Apple rolled out iOS 14.5 and this new update includes some changes in Privacy which affect Facebook Ads. Here's how.
(Please) Don't Hire a SaaS Consultant Before This
Are you looking to hire a SaaS consultant to grow your app or tool? Here are 6 things you should consider before contacting one.
Product-led Growth: Everything You Need to Know
What is product-led growtWhat is product-led growth? What are its benefits? Which types of business should use a product-led model and which shouldn't ? Read everything here!
AARRR Framework: 10 Steps to Building a Growth Funnel
What is the AARRR Framework? How can it help you build your startup? And most importantly, what are the steps to build an AARRR Framework?
How a Single Automation Helped Us Fill Up an Entire Class
Finding students for our Growth Hacking University is not an easy task. Thankfully, we are growth hackers - and growth hackers love automations!
7 Messenger Chatbots that Blew Our Minds
What are Messenger chatbots? What can you do with a Messenger bot? And how can you make one? We made a list with the messenger chatbots we liked the most!
8 Ways to Avoid Spam Filters When Sending Emails
When you send your newsletter, the last thing you want to do is see it caught by email spam filters. So here are 8 ways to avoid spam filters!
Smart App Banner + 4 App Must-Do's for your Website
Installing a smart app banner is a must-do for your website if you have an app. Likewise, there are a few other things you can do.
Responsive Web Design: What is it & Why it's Important
Responsive web design provides versatility and a smooth user experience. But what is responsive web design exactly and what are its benefits?
Referral Marketing: 7 Ways to Promote a Referral Program
Referral marketing and referral programs have become THE thing for healthy customer acquisition. Here are 7 ways to promote a referral program.
How To Get Early Startup Traction - The Complete Guide
Early startup traction can mean the difference between the success or failure of a startup. Here's the complete guide to getting it.
How to nail Lead Generation, using Growth Marketing
Collecting leads from your customers (or the potential ones) is the best way to better understand them, categorize and keep in touch. Knowing the name, email, job, role, number of the employees, marketing budget or anything else you need to know, will help you evaluate them and categorize the potential customers.
Why Chatbots are Such a Big Opportunity?
What are chatbots? Why are they such a big opportunity? How do they work? How can I build one? How can I meet other people interested in chatbots? These are the questions we’re going to answer for you right now. Ready? Let’s do this.
Nail Your Snapchat Marketing: The 7 Best Case Studies
Snapchat is a social network that has truly changed our perception of the social community and has brought so many changes to other platforms as well. Even if Snapchat is not the platform for every brand to invest time or advertise, it still is a great option for brands aiming at young ages.
Introducing Gamification to Your Marketing Strategy
Gamification's purpose is to leverage the psychological drive behind games. It tries to apply all these elements that make games engaging wherever needed.
The A to Z for Social Media Monitoring to Boost Your Digital Presence
Social media monitoring is now more relevant than ever.The social meda landscape is changing. Are you going to be part of these changes?
The Complete Guide to Optimizing Content for SEO
As content marketing gains recognition as a valuable digital marketing strategy, businesses are producing content of all types at an accelerated rate. Blog posts, e-books, white papers, podcasts, webinars and more have become common tactics for many marketers in order to create brand authority. But what good is compelling content if it can’t be found? Optimizing your content is crucial! Here comes SEO - Search Engine Optimization- to the rescue!
Influencer Marketing for Beginners: From Kourtney to Badoo
Influencer marketing is hot-hot-hot right now. But is it a hot digital marketing trend, the future of digital marketing or only a buzzword?
Your Growth Metric: Why You Need One & How To Find It!
There are many times that I catch myself trying to improve 20000 features of a product simultaneously, and honestly, there’s nothing more wrong...
How to nail Instagram contests!
Instagram contests get 3.5 times more likes and 64 times more comments than regular posts. If you want to run your own contest, this is the way to do it!
The Training aspect of Growth Hacking
Crafting a syllabus for Growth Hacking Academy is not as simple as it sounds. Read an article about how the Syllabus was developed for this course and the methodology that led to it
Getting started with Local SEO
Local search optimization is the process of optimizing a website in order to generate traffic from location based searches. Local SEO can help your business hit the top of search engines get featured in the carousel, by using your business' name, address and phone number and customer reviews. Inside this article, you'll find all the factors and tweaks you can make for making sure your business will be found when your target customers search online.
How to Create Brilliant Free Images Without Being a Designer
One of the most time consuming things as a Digital Marketer is trying to create the right image for your content. Now this is a thing of the past.
The 7 Viral Marketing secrets you're looking for
What exactly could trigger virality is something that almost every company is searching for.
Growth Hacking Automation with Zapier
Do you struggle to set up Growth Hacking Automations? Learn how we used Zapier to override that obstacle and master growth hacking automation!
How To Build An Inbound Marketing Stack
An inbound marketing stack works as an integrated, autonomous ecosystem consisted of lead capturing & nurturing mechanisms that communicate with each other.
You Can't Hack Your Instagram's Growth
A Marketing Conference That Actually Helped Us Grow!
Are you using Referral Marketing tactics in your product?
Are you measuring your Social Media ROI correctly?
B2B And B2C: How They Differ In Common Marketing Channels?
App Store Optimization: Let Your Competitors Eat Your Dust
Google Analytics: Unlocking Big Data In 10 Steps
Guest Blogging Guide: Step by Step
