Formatting

Content-Length is about how many words are included in your content..

Longer content (over 1000 words) performs better in Google, but this is not always the case, it depends on the kind of page and if we can add more content to it.

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience. This can be done for a variety of reasons, such as to reach a wider audience, to update or create content for another medium, or to create new content more efficiently.

There are many ways to repurpose content, depending on the original format and the intended new format. For example, using specialized apps, a blog post could be turned into a video, a podcast, or a social media post. An infographic could be turned into a slide deck or a series of blog posts. A webinar could be turned into a series of blog posts or a video course.

Duplicate content can be identified as low-quality pages that add little to no value to the reader.

There are 3 types of duplicate content – internal duplicate, external duplicate, and partial duplicate. Duplicate content alone was not what the Google’s bots were designed to tackle, but this certainly understands and can affect the rankings.